Rainmaking for Success

Increase your profits through better customer relationships

ISBN: 0-86472-515-9
Product Code: 0684
Author: Harry Mills
Price: $78 + GST

Rainmaking for Success - Winning and Keeping Profitable Clients can help your firm or business area earn higher profits by managing client relationships more effectively.

For $78 + GST you get a complete system based on a 320-page reference book and CD Tools Library of checklists and templates.

Reviews of the Rainmaking system:

“It is a complete marketing system for professional services firms, which transformed the way we structure and market our practice. Harry knows how professional service firms tick. He knows how partnerships of all sizes operate – why they succeed and why they fail…”
David Butler, Partner, Gillespie Young Watson, Barristers and Solicitors

"A must read for all growth-centred professional service firms…It develops practical and proven techniques to grow a profitable practice."
Warren Allen, Partner, Ernst & Young

 “This is an excellent and relevant publication for anybody engaged in the promotion of professional services…if you are a small firm I can see the origination tips for seminars and promotion quite pertinent.”
Business Development Manager from one of New Zealand’s Top Eight law firms

“Harry Mills is one of the best kept secrets in the Wellington Region…His expertise in marketing has certainly been a contributing factor in helping us with our marketing strategies to grow our business…”
Brian Walshe, CEO, Sherwin Chan & Walshe

 “This is the one marketing book every small professional practice should read. have found this book a huge help in finding, keeping and growing profitable clients.

My practice has grown enormously since adopting the ideas in Rainmaking for Success.”
Lesley Walker, Principal, Sparkes Walker

Rainmaking for Success can help you to:

• Identify and turn high-profit customers into life-long relationships
• Overcome fee resistance
• Target high value prospects and increase bid-to-win presentation ratios
• Build a high value referral network
• Earn extra revenue by selling additional products and services
• Position a practice as a provider of premium services.

There is also a wealth of handy advice including how to successfully: write client newsletters, develop seminars, get free publicity and network a room.

Author:

Author Harry Mills has provided consulting and training to more than 3000 partners and managers worldwide. Local clients include a range of leading accounting and law firms.

Harry Mills was appointed by Harvard Business School Publishing as their Subject Matter Expert in Persuasion for the Harvard ManageMentor program. He has authored more than 20 books on sales, negotiation and influence.

Contents:

Part One: The Marketing Challenge
Profits Under Siege
Growing your practice in tough times

Part Two: New model - The 8Rs of Client Relationship Management
Revitalization: How to revitalize your value proposition with new services, sharper differentiation and premium pricing.

Retention : How to hold on to your existing golden high profit clients.

Reacquisition : How to win back your inactive and lost clients.

Referrals : How to woo profitable prospects by networking with the right people.

Regeneration: How to rebuild and grow your client base by precision marketing.

Rainmaking : How to target and win new high-profit loyal clients.

Related Sales : How to grow revenues and margins by up-selling and cross-selling.

Reputation Building : How to brand your practice to attract premium business.

Countdown to Success : How to transform your marketing plan into profits.

Appendix One: Exploiting the internet: How to integrate the web into your marketing mix.

Order Now:

Complete the online order form or print the flyer* which you can send to Brookers by freepost or fax, or telephone Brookers Customer Care team on 0800 10 60 60.

 

Return to Latest News.

*PDF File. Download Acrobat Reader.